The Definition of Power Linking: Case Study
-by Jack Humphrey
http://www.power-linking-profits.com/swres/lymand.html

Many people who read about Power Linking all over the web think "That's great, but what IS Power Linking?"

Today you get to SEE what Power Linking is, in action!

1) Go to Google and type "jack humphrey marketing" in the search box.

THAT'S Power Linking. The first TWO pages of Google search results showing the many different ways I get links. Articles, reviews, blogs, affiliates, forum posts, reciprocal links, press releases, it goes on forever.

The point is not to show I am ranked for the term "jack humphrey marketing" - that's no big deal. It is to show you what a Power Linking campaign does for a website and business.

Any one of those results and many many more can and do show up for competitive keywords that ARE fantastic rankings to have in the search engines.

2) Go to Alexa.com and type in "webmaster traffic tools" and check the Alexa ranking. Now Alexa is a search engine for webmasters. This wouldn't be a significant number for a pet food site. But my market is webmasters and it DOES matter what my Alexa ranking is.

Now type in "Power Linking" in Alexa. I think you get the picture!

You basically need to be interviewed on CNN to get the kind of traffic I get if you don't Power Link.

3) How about inbound links to Webmaster Traffic Tools (my free membership site for webmasters) and Power Linking Profits? Over 3200! THAT is Power Linking!

4) How about Top Google listings for good keywords?

Try these:

getting links #1
targeted traffic tools #1
traffic tools #2
targeted traffic #3
getting traffic #4

There are many others, but you get the picture. THIS is Power Linking.

5) Linking via word of mouth? Yep - building a reputation online is work, but that work pays off in ways you cannot imagine. Power Linking teaches webmasters to take their businesses way more seriously.

I cannot tell you the number of referrals I have gotten from past customers. Sales I could never have made to cautious people who have been burned before are suddenly slam dunks when one of their friends says "It's OK - you can trust this guy!"

From providing a killer product or service, to top-notch customer service, webmasters get way more professional when a lot of people are looking and buying.

After all, it is embarrassing to get all that traffic and have people landing on a dud page with crud products and ugly, broken links.

Power Linking creates internet marketing professionals.

THAT'S Power Linking.

Notice I didn't mention one thing about a link directory? While that is an important part of a Power Linking campaign, it is merely a default part of a whole system and NOT the entire focus of a true, professional marketing campaign.

Power Linking is Internet Marketing. It is how professionals market online.

So, the next time someone asks you how Power Linking compares to "Product X" you can tell them there is no comparison. There are no competitors. There can be only one #1.

If making your website the center of attention in your market niche is the most important thing to you, you will want to follow the webmasters and small online business owners who have come before you and learned from someone who obviously knows how to market online.

Leave the amateurs and hobbyists behind and step into the world of a professional online marketer. Check out Power Linking 2: Evolution here:
http://www.power-linking-profits.com/swres/lymand.html

Jack Humphrey is a full-time professional internet marketing consultant and author and can be found at http://jackhumphrey.com and http://webmastertraffictools.com

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