Reciprocal linking has long been of the most popular and most abused ways to promote a website. The concept is simple. Site A places a link to Site B on their site and Site B places a link to Site A on their site. The idea is to send some quality traffic to each others site.

There are ways to get good quality inbound links to your site. The easiest way is to do a search on Google using the name of your link page along with different terms that will find link exchange directories on websites similar to yours. For example, if your link page title is "Work at Home", you would search Google using the terms "Work at Home" "Add Link", "Work at Home" "Submit Link", and other combinations that will bring up link partners.

A free service that you can use to find similar sites to yours can be found at Sitesell Value Exchange. The SVE is a unique service that encourages and facilitates the exchanging of valuable business-and-traffic-building connections between high quality, similarly-themed sites.

Another way to get quality inbound links is to submit to directories. Many of them are free, some charge an annual fee, and others may want you to link back. But it is an efficient way to begin a link exchange campaign. Here are two places to find such directories:

Best Web Directories

The Strongest Links

For a lot of webmasters, things have gotten out of control with reciporcal linking. They create link pages that have dozens and dozens of links. They often "hide" their link exchange directories where they are almost impossible to find. There are all kinds of ways to "cheat" in a link exchange agreement. The original idea of sending the quality traffic to each others site can sometimes turn into a game of trying to "fool the Search Engine" by getting a lot of inbound links and trying to eliminate or hide the link back. So the most importabt thing about reciporcal linking, besides getting quakity inbound links, is to keep a chacke on those link exchange agreements. This is simple to do with an automated system but time consuming if you do it manually. But it is imperative to keep a check on those folks that you have made a link exchange agreement with.

More Tools and Resources For Reciprocal Linking

Link Machine
Reciprocal link exchange management software that makes it easy to find and contact quality link partners, generate custom link pages that match your site, and keep track of reciprocal links.

Power Linking

How to get reciprocal links

Reciprocal Linking for Internet Marketing